15th January, 2021 by Rob Keller
Well 2020 was a weird year – for us all. We are happy to report that we got through it mostly unscathed, and while at times it felt slow and never-ending, when we look back, we did actually do some interesting things 😄 Here are some highlights 👇️
We have never been known for a rapid pace of releasing new fonts. In fact, we usually spend years on our retail typefaces before they see the light of day. So we decided to begin releasing in progress fonts as Beta Fonts. This was designed to be a symbiotic relationship between you and us – you get the freshest fonts sooner and for less money, and we can integrate your feedback into future updates (and we have more pressure to work & release quicker)! So far this project has really taken off and had great feedback!
These are our first three releases:
Get these now for cheaper! Updates to all three families will be coming soon – and the prices will go up (the prices during the beta stage will be significantly lower than for the final release – so jumping in anytime is always a good idea). Licensing the beta fonts gets you every update and the full final fonts.
As a self-initiated side project, we created a rather advanced logo system to signal goods “Made in India”. For being such a simple idea to convey, this is a rather sprawling and flexible design to work in numerous contexts. There are two distinct stylistic versions, vertical and horizontal layouts, and size-specific optimizations made to work from the tiniest print to huge. (Variable Font Alert: They also come as variable fonts! Woot!)
The logos were released as OpenSourced designs on GitHub and are free for anyone to use or modify.
P.S. — Do you know anyone making things in India? Maybe they’d like to hear about this 😉 Sharing is caring, they say.
Maybe our biggest news of the year is that we relocated our studio from Mumbai (where we were for the last six years) back to Berlin (where Mota Italic was founded in 2008)! We originally planned to move in March, but thanks to Covid, we finally did in September. The studio is now about set up and we are back to work on several new projects for 2021 :)
We look forward to seeing you in Berlin as soon as it’s safe to meet again. For now you can follow us on Instagram to see what we are up to in isolation.
These were a direct result of huge social media feedback after Kimya posted pics of her hand drawn spice jar labels. The result is two sets of labels (localized in Hindi and Marathi) to identify and elevate your spice jars.
This colorful and unique image was an intricate collaboration between an online AI and a human being named Rob. The story behind it is long, you can read more about it on the product’s page, but regardless, we think it’s fun and beautiful and would look great on your wall! Get your own copy today!